Author

Sherif Lotfy

Sherif Lotfy holds an MBA specialized in marketing of intangible cultural heritage for tourism from the German University in Egypt. He is also enrolled in a master’s degree in the economics of cultural heritage at the University of Tor Vergata in Rome. He is originally a telecommunications engineer with a passion for cultural heritage.

Articles by this author

issue 4

Explore the Intangible

Taking Egypt's Tourism Industry to the Next Level

Egypt's tourism industry has long relied on beach resorts and archaeological sites to attract visitors, but intangible heritage tourism is becoming increasingly popular. What can Egypt do to develop this potential market?